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Your Eureka! moment won’t happen within your own company.
You can't use the same thinking, the same people and the same systems to fix a problem, when they were the ones that caused it. Instead, you must bring in fresh thinking, people and systems.
Seeking an outsider is a great way to bring fresh perspectives and bold ideas and put them together in a new way (that’s innovation).
When that outsider has experience working (at a deep level) with 2,000+ businesses, 60+ industries and 500+ business models, that’s when you know your marketing will be fresh — and implemented masterfully.
"Want to change the world? There's nothing to it." - Willy Wonka
Influencing the masses and changing the world begins with you. Start by showing you care by following the Golden Rule: market how you want to be marketed to.
How many people (and dollars) have you lost because you were following a formula that didn't align to your heart, or because they didn’t understand (quickly) what you did, or because your systems were broken?