Problems
“If I had only one hour to solve a problem, I would spend fifty-five minutes defining the problem, and only five minutes finding the solution.”
The problem is, there are a lot of INVISIBLE PROBLEMS.
Do you recognize yours?
1. Following a Formula
You buy “that one formula” for success from a guru. You want to believe them. Isn’t it easier to follow a 1-, 2-, 3-step method? Or hack someone’s funnel? You wonder, “Is there something wrong with me? Why am I not getting the same results as their case studies?” You’re smart. You followed the steps. Yet something feels “off” about what you’re doing. So you look for help— a certified expert to help you execute and find that missing element. They tweak this and that, but it doesn’t launch off the ground. People tell you, “Stick with it. It eventually gets better.” But you know (deep down) that it won’t.
You best relate to one of these Entrepreneurial Villains:
2. Watching the Competition
You’ve had a successful business for years and then it all grinds to a halt. The “go-to” campaigns aren’t working anymore. You’ve taken a major hit to your income. You start scrambling and getting more involved in the business, micromanaging your team and obsessing on projects. You have a watchful eye on everything now, or you might lose everything. You long for the security of the bygone years when money came easily and everything flowed. Are algorithms or a slacking team member to blame?
You best relate to one of these Entrepreneurial Villains:
3. Staying the Best Kept Secret
After all these years of being an entrepreneur, you don’t feel that people have a solid idea of who you are. After all, you’ve been so many things to so many people. You can’t help it — you’re multi-passionate and tend to change who you are and what you offer at the first sight of the next opportunity. Frankly, you’re tired of generating that next buck to please others. You really want to do what you love and what’s aligned to you — and get paid for it.
You best relate to one of these Entrepreneurial Villains:
4. Being Chained to Your Business
You’re stuck working IN your business rather than ON. You feel that if you just keep hustling, grind it out, work your fingers to the bone and get to the bottom of the to-do pile, things will work out and you’ll keep making money. If you take your foot off the pedal, then everything hits the fan... At the end of the day, you can feel like you have dozens of arms reaching for you, pulling you in multiple directions. Sooner or later, flight mode sets in and you just want to escape — go binge-watch something on TV and tell everyone to go to you-know-where.
You best relate to one of these Entrepreneurial Villains:
In every story, the Hero must conquer the Villain and seize the magic elixir.
Your Eureka! moment won’t happen within your own company.
You can't use the same thinking, the same people and the same systems to fix a problem, when they were the ones that caused it. Instead, you must bring in fresh thinking, people and systems.
Seeking an outsider is a great way to bring fresh perspectives and bold ideas and put them together in a new way (that’s innovation).
When that outsider has experience working (at a deep level) with 2,000+ businesses, 60+ industries and 500+ business models, that’s when you know your marketing will be fresh — and implemented masterfully.
"Want to change the world? There's nothing to it." - Willy Wonka
Influencing the masses and changing the world begins with you. Start by showing you care by following the Golden Rule: market how you want to be marketed to.
How many people (and dollars) have you lost because you were following a formula that didn't align to your heart, or because they didn’t understand (quickly) what you did, or because your systems were broken?
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