“When you combine two elements to make a new one, that’s Alchemy. That’s innovation.”
The Four Base Ingredients
It’s all of this that creates the magic— the concrete outcomes (like leads and sales), rather than just media impressions (and likes and follows). It’s what allows you to innovate and streamline your marketing efforts, instead of working in silos and slapping patches over efforts that aren’t working anymore.
It’s about getting to your business’ core— and your core— to make a bold impact and create a “halo effect'' around your brand. This isn’t just a glorious ideal—we’ve created a clear process to achieve this with the Seven Marketing Pillars.
Your Breakthrough Story™ breaks-through the noise and creates breakthroughs for your audience as it spins, twists and whirls around the three other ingredients.
Stories help you speed up trust with your customers. Why? Carl Jung, the father of modern psychology coined the term “Collective Unconscious” to explain that all humans share similar beliefs, stories and archetypes from our ancestors back to the earliest beginnings of humanity — and it’s all embedded in our subconscious minds.
Because stories are something we all subconsciously understand, we understand them quickly. When we can understand something quickly, we can make decisions more quickly.
Story is the UNcopyable signature ingredient in your creations— from your website content to your social media posts, and everything in between.
Just like a piano has 88 keys, many brands are stuck playing around middle C—the same notes over and over (yawn). We’ll look at how you can play your entire keyboard —all 88 keys to create dimensionality and harmony that attracts others to your instrument.
At Limelight Alchemy, we widen our perspective, discuss how you want to be perceived and discover the song of your brand.
When you connect to the TRUE SOUL of your business, you can deliver:
- meaningful impact
- even higher profits
- increased visibility
- happier employees & customers
Like an iceberg, so many of us cannot see what makes us unique because the bulk of the substance is hiding beneath the surface. Think of us like a mirror—reflecting back who you are, what makes you unique and your 1% zone of genius (plus any hidden assets).
Did you know that there are 66+ ways you can market your business now?
- A lot of online “gurus” teach that there's only ONE "formula" to be successful in business, and it happens to be the tactic that they teach. That’s biased, right?
- Some people say you've got to be doing all 66 tactics to be successful. That's neither practical nor sustainable!
Marketing tactics are like the elements of the Periodic Table. The right combination of elements can yield supreme results. In the wrong order, it can spell disaster. In the right order, things can blow up in a good way.
We’re Master Alchemists — and we've been at it since before the birth of Google and Facebook. When recommending the right marketing mix for you, alignment, authenticity and integrity to your brand are key.
The INFLOW System™ is like a funnel.
Think about how a funnel in your kitchen or garage works…
The funnel’s job is to regulate flow of a liquid— to avoid making a splashy mess and— to ensure ALL is contained.
In the case of a business, a funnel regulates the inflow of prospects, customers and money, so that nothing splashes out of the business.
Used wisely, it’s an amazing tool!
When the tool replaces human compassion, that’s when a funnel becomes manipulative. This is why funnels get a bad wrap.
Relationships WIN over tools, every time.
(Unless you’d like to be a tool. That’s up to you...)
Your Eureka! moment won’t happen within your own company.
You can't use the same thinking, the same people and the same systems to fix a problem, when they were the ones that caused it. Instead, you must bring in fresh thinking, people and systems.
Seeking an outsider is a great way to bring fresh perspectives and bold ideas and put them together in a new way (that’s innovation).
When that outsider has experience working (at a deep level) with 2,000+ businesses, 60+ industries and 500+ business models, that’s when you know your marketing will be fresh — and implemented masterfully.
"Want to change the world? There's nothing to it." - Willy Wonka
Influencing the masses and changing the world begins with you. Start by showing you care by following the Golden Rule: market how you want to be marketed to.
How many people (and dollars) have you lost because you were following a formula that didn't align to your heart, or because they didn’t understand (quickly) what you did, or because your systems were broken?
Request a Clarity Call
We work with a limited number of clients to amplify their brand, message and business into one that has bold impact.
We have many ways to collaborate and create a bold impact for your organization.