Transform Failure into Innovation

Christie Turley Innovation Leave a Comment

Do you avoid failure?  Did you know that the fear of failure actually shuts down the part of your brain that handles learning (and innovating)?  My husband and I have owned 8 businesses over the years, including my marketing firm established in 2004. Failure has definitely come up at least once or twice (ahem!)… The thing that I’ve learned is …

Innovation is Your New Competitive Advantage

Christie Turley Innovation Leave a Comment

Let’s play, “would you rather”… A) Fail at innovation 9 times, and on the 10th attempt be so successful that the ripple effect is immeasurable (your life, your business, your customers’ lives all transform completely)… B) Play it safe and make a respectable income and impact, but know that you didn’t come close to fulfilling your life’s mission and purpose. …

Reimagine Your Business with These 8 Questions…

Christie Turley Innovation Leave a Comment

Have you ever said: “We’ve tried this before and it won’t work.” “This is the way it’s worked before.”  “Why isn’t it working now?” “Will it ever work?” “Yeah, but…” These are classic Breakthrough-Blocking statements.  How can you turn these Breakthrough-Blocking statements into questions that invite solutions?  One way to reframe these questions is to ask, “How can we…?” questions …

The 4 Converging Trends in Marketing

Christie Turley Growth Marketing, Innovation Leave a Comment

Have you been feeling that your marketing isn’t working as well as it used to? If so, keep reading. If it’s hunky-dory, that might change soon, so keep reading. There are 4 Converging Trends in Marketing right now…  (Ignore them at your peril). We have one foot in this THIRD dimension of marketing and one foot in the FOURTH dimension. …