Transform Failure into Innovation

Christie Turley Innovation Leave a Comment

Do you avoid failure?  Did you know that the fear of failure actually shuts down the part of your brain that handles learning (and innovating)?  My husband and I have owned 8 businesses over the years, including my marketing firm established in 2004. Failure has definitely come up at least once or twice (ahem!)… The thing that I’ve learned is …

Innovation is Your New Competitive Advantage

Christie Turley Innovation Leave a Comment

Let’s play, “would you rather”… A) Fail at innovation 9 times, and on the 10th attempt be so successful that the ripple effect is immeasurable (your life, your business, your customers’ lives all transform completely)… B) Play it safe and make a respectable income and impact, but know that you didn’t come close to fulfilling your life’s mission and purpose. …

Grow Exponentially, not Linearly

Christie Turley Growth Marketing Leave a Comment

As humans we naturally think linearly, but the world is changing exponentially… Linear growth is a step-by-step straight path from here to there. With exponential growth, you’re taking those same steps, and each step is a doubling of the step before. For example, Jay Abraham is famous for saying: “There are just three ways to grow a business:  1. Increase …

Reimagine Your Business with These 8 Questions…

Christie Turley Innovation Leave a Comment

Have you ever said: “We’ve tried this before and it won’t work.” “This is the way it’s worked before.”  “Why isn’t it working now?” “Will it ever work?” “Yeah, but…” These are classic Breakthrough-Blocking statements.  How can you turn these Breakthrough-Blocking statements into questions that invite solutions?  One way to reframe these questions is to ask, “How can we…?” questions …

The 4 Converging Trends in Marketing

Christie Turley Growth Marketing, Innovation Leave a Comment

Have you been feeling that your marketing isn’t working as well as it used to? If so, keep reading. If it’s hunky-dory, that might change soon, so keep reading. There are 4 Converging Trends in Marketing right now…  (Ignore them at your peril). We have one foot in this THIRD dimension of marketing and one foot in the FOURTH dimension. …

Marketing with a Holistic Perspective

Christie Turley Growth Marketing Leave a Comment

If you’re looking at your marketing in isolated pieces, it can appear to be something it’s not. And that means you could spend money and time trying to fix something that isn’t broken… Or worse, you could be unaware of an issue and suffer consequences that could be avoided… When you look at marketing in segments rather than the whole, it’s similar to looking at a …

Use Brain-Friendly Marketing Ethically

Christie Turley Growth Marketing Leave a Comment

Want your marketing to work even better? Then start speaking the language of the brain. When you add neuroscience into your marketing, you can expect that messages, visuals and marketing will more easily penetrate the minds of your customers. But be warned, this is so powerful that it MUST be used in an ethical way. In our experience, Brain-Friendly marketing …